What Conexxus Covers
Conexxus (formerly PCATS - Petroleum Convenience Alliance for Technology Standards) develops and maintains standards across the fuel and convenience retail technology ecosystem:
Loyalty & Promotions
Standards for loyalty transactions, offer delivery, reward redemption, and member identification at POS and fuel dispenser.
Mobile Payment
APIs enabling mobile payment at the pump and in-store, including integration with loyalty identification.
Price Book Management
Standardized formats for price updates, promotional pricing, and fuel price management across locations.
Data Interchange
Common formats for transaction data, inventory, and reporting between retail systems and back-office platforms.
Conexxus and Loyalty Integration
For loyalty platforms, Conexxus compliance enables:
- • Real-time loyalty at the pump. Member identification, balance lookup, and reward redemption happen in milliseconds during the fueling transaction.
- • Integrated in-store transactions. Loyalty earning and redemption process seamlessly through the POS without separate terminals or manual entry.
- • Cross-category visibility. Unified transaction data from fuel and convenience purchases enables personalization based on complete customer behavior.
- • Promotional offer delivery. Targeted offers can be presented at the pump display or POS screen based on member profile and purchase context.
Integration Example
When a member swipes their loyalty card at the pump, the Conexxus-compliant dispenser queries the loyalty platform for member status, available rewards, and targeted offers—all within the 2-3 seconds before fueling begins.
Benefits of Conexxus Compliance
Reduced Implementation Cost
Standard protocols mean loyalty platforms integrate once with Conexxus rather than building custom integrations for each POS vendor. This dramatically reduces implementation time and cost.
Vendor Flexibility
Retailers aren't locked into specific POS or loyalty vendors. Any Conexxus-compliant system can work with any other, enabling best-of-breed technology selection.
Faster Deployment
Pre-built, tested integrations accelerate rollout. New loyalty programs can launch across thousands of locations without site-by-site custom work.
Future-Proofing
As the industry evolves, Conexxus standards evolve with it. Compliance ensures compatibility with emerging technologies and capabilities.
Exchange Solutions Conexxus Integration
Exchange Solutions' loyalty platform fully supports Conexxus standards, enabling seamless integration with major POS systems and fuel dispensers across North America. Our Conexxus compliance has powered loyalty programs across thousands of fuel and convenience locations with real-time pump integration and cross-category transaction visibility.
