Our secure & scalable cloud-based platform operates our loyalty and personalized offers solutions, supported by the right mix of SaaS, AI and managed service
One Platform. Three Solutions. Unlimited Growth.
ES PlatformTM powers 3 products, built to ignite consumer engagement, improve lifetime value, drive incremental revenue, and increase promotion ROI.
Advanced targeting and personalization engine for loyalty promotions, without Rip & Replace
Personalized offers for ecommerce consumers, optimized based on real-time purchase intent
Empower your Existing Martech Stack
ES PlatformTM easily integrates into your existing marketing tools, avoiding redundancies and maximizing the flow of loyalty data
Deliver connected loyalty experiences
across your POS, eCommerce and mobile platforms
Boost marketing automation & journeys
using real-time loyalty events
Action & enrich data within your CDP
CRM and other data clouds
Offer the optimal mix of rewards
and incentives
Our Trusted Partners
We work with industry-leading partners to deliver comprehensive solutions
Security & Compliance
Learn about our PCI DSS and SOC 2 compliance, data protection, and enterprise security
Driving Success for Marketers Everywhere
Success Story: National Fuel & Convenience Retailer
A lift-and-shift project was successfully implemented nation-wide with no issues
At-A-Glance
Proudly owned by a major energy company, the retailer has a network of more than 1,800 retail and wholesale locations across Canada. The retailer loyalty program has been in market since 1995 and supports 3 million active members.
Needs
The company identified the need to retire its antiquated, point-of-sale based, in-house loyalty system. Their chosen path was to partner with a third party to rejuvenate their existing program.
Solution Design
A lift-and-shift project allowed the retailer to re-platform their existing program seamlessly.
Real-time integration
with a new retail partner for cross-earn capability, objective of driving growth in both programs
No errors
Elimination of errors through settlement automation
Targeted offers
Targeted offer capability, replacing what was previously only mass offers
Reports and controls
Business controls and reporting not previously implemented in-house
Success Story: Regional Department Store
Boosting conversion / AOV with real-time personalized offers, while safeguarding profit margins
At-A-Glance
The company is a Florida-based department store offering casual clothing, shoes, bed and bath, and home décor, catering to families that live the Florida lifestyle.
Needs
Tasked with quickly doubling e-commerce sales without mass discounts, the company needed to convert more first-time visitors and maximize every visit to stretch and close carts.
Solution Design
Real-time, in-session personalized offers were implemented to appeal to the company's price-conscious target shopper, while respecting its everyday low-price strategy, ensuring discounts were used strategically to maintain profit margins.
77% increase in AOV
1.6X spend over target
ROAS: $17
"The console enables our team to move quicker than traditional promotional processes or tools previously let us. I can be in a review and planning meeting at 10am and by 10:15 I've launched relevant, personalized offers that easily get communicated to our members in the right channels"
DVP Omnichannel
Success Story: Global Sporting Goods Retailer
Profitable online growth by personalizing offers within brand, margin, and compliance limits.
Needs
The global sporting goods retailer was seeking a way to drive higher-margin sales and increase AOV without relying on frequent broad-based discounts. With a high volume of MAP-restricted product, and the goal to move at-risk inventory before deep markdowns, the team needed a way to personalize online incentives to shopper behavior, without compromising on strict data privacy and compliance standards.
Solution Design
ES Engage was configured to deliver personalized, well-timed offers aligned with shopper intent and purchase potential, while also supporting sell-through of slower moving inventory. Offers were designed to feel relevant and exclusive - only appearing where allowed - encouraging conversion and basket stretch without disrupting Foot Locker's streamlined purchase path
ROI
Increase in AOV
ROAS
5.5% incremental sales lift, 5.4% incremental margin lift, +$56 AOV
Highly effective at converting / stretching high value ($200+) carts – 7.4% incremental sales lift on $200-300 value carts
ES Engage converted carts contain:
2X as many items
Over indexed on at-risk inventory and apparel
6% average discount (vs. ~20% mass promo discounts)
Zero impact to customer service – seamless UX, optimal user experience
Success Story: Menswear Retailer
Modular Solution: Targeted Personalized Offers Enhancement Added to Existing Loyalty Platform
At-A-Glance
The menswear retailer has locations in major city centers and a loyalty program serving over 100,000 members.
Needs
The menswear retailer identified they had challenges implementing, launching and managing loyalty offers to their membership base. They believed that their membership base was stagnating due to these challenges.
The menswear retailer also identified they lacked IT bandwidth and limited day-to-day resources available to execute offers on an ongoing basis.
Solution Design
Targeted, personalized offers capabilities were enabled, without having to rip-and-replace the existing loyalty platform
Launched in market in less than 3 months
>10x improvement in promotional efficiency
40% of all captured sales through these offers were incremental
50% increase in transaction size
"The console enables our team to move quicker than traditional promotional processes or tools previously let us. I can be in a review and planning meeting at 10am and by 10:15 I've launched relevant, personalized offers that easily get communicated to our members in the right channels"
DVP Omnichannel
Success Story: National Pharmacy Chain
Automating and optimizing the member offer experience
At-A-Glance
A leading Canadian pharmacy retailer, operating approximately 400 pharmacies nation-wide. The pharmacy's loyalty program currently supports more than 2 million members.
Challenge
The loyalty program launched net new in 2020, which meant they started with no data. There was very little they could do to personalize the experience. Once a solid member base was established, the pharmacy retailer wanted to personalize offers at scale. The solution also needed to manage a flyer style offer cycle each week, with hundreds or even thousands of offers available, refreshing as quickly as every 7 days.
ES Loyalty Boost Solution
Automated, real-time, AI powered personalized offers that stay relevant based on relevant, recent behaviors.
Completion Rate
2X offer completion rate
Operational Efficiency
50% efficiency improvement
Offer Cost Reduction
36% reduction in offer costs
Offer Relevance
Offers are more relevant, effectively driving additional revenue and optimizing promotional budgets
The Console gives me full control to build my offers in real-time and the flexibility to take advantage of a wide breadth of offer choices, rather than a short, fixed list. This is a best-in-class tool.
Director Loyalty & CRM
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