Success Story: Staples
Boosting category penetration and converting anonymous users
At-A-Glance
Staples is a top office supply retailer, providing products and services like technology, furniture, and print solutions for businesses and consumers through its e-commerce platform and stores.
Needs
Staples needed to boost category penetration, convert anonymous users, manage discount rates for low-margin products, and separately identify and treat preferred price customers.
Solution Design
Staples deployed Add-To-Cart (ATC) offers to drive online conversion and sales, optimizing the solution to target new customers, prior browsers, and lapsed preferred members.
38%
AOV Increase
38% increase for treated customers
1.4X
Spend Over Target
1.4X spend over target
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