Scott MacDonald

Vice President, Product and Marketing

Exchange Solutions

Scott MacDonald is Vice President, Product and Marketing at Exchange Solutions, where he leads product strategy and go-to-market for the company's loyalty and personalization platform. He writes on how loyalty technology applies across industries — from apparel and sporting goods to fuel and convenience, pharmacy, and B2B — translating platform capabilities into practical guidance for marketers evaluating and running modern loyalty programs.

Background & Credentials

• Vice President, Product and Marketing, Exchange Solutions
• Product strategy and go-to-market for loyalty and personalization platforms
• Cross-industry loyalty program expertise