Brenda Higuchi

Senior Vice President, Analytics and Optimization

Exchange Solutions

Brenda Higuchi is Senior Vice President, Analytics and Optimization at Exchange Solutions, charting the company's journey into advanced analytics applications. She brings extensive leadership and consultative experience in data analytics and loyalty program design, including work on programs such as SCENE and myHusky Rewards, and holds an MS in Statistics.

Background & Credentials

• Senior Vice President, Analytics and Optimization, Exchange Solutions
• MS in Statistics
• Loyalty program design (SCENE, myHusky Rewards)