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What's Inside the Report
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Strategic Journey Planning
How retail leaders are planning for consumer-centric journey design
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Omnichannel Excellence
Strategies to optimize meaningful, positive omnichannel experiences
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Technology Solutions
Building a unified view of the customer across all touchpoints
Ready to Transform Your Customer Journey?
Discover how Exchange Solutions can help you implement these insights and create exceptional customer experiences that drive lasting loyalty.
Related Resources
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What does effective loyalty look like right now? These five insights highlight how marketers are reframing loyalty to drive stronger customer relationships in a changing retail landscape.
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This webinar is part of the CRMC Webinar Series and features Marie-Helene Cusson, Senior Director, Digital Merchandising & Analytics at RONA. If you know Retail, you know that Customer identification has always been a fundamental challenge, and even in the world of e-commerce, we have learned that identifying “anonymous shoppers” represents one of retail’s largest untapped opportunities. RONA is a leading Canadian retailer of home improvement and construction products and services. The company was previously Lowe’s Canada and after a sale to U.S.-based private equity firm Sycamore Partners, the business returned to its roots, rebranding as RONA.