Success Story: Rexall Pharmacies
Automating and optimizing the member offer experience
At-A-Glance
Rexall is a leading Canadian pharmacy retailer, operating approximately 400 pharmacies nation-wide. Be Well, Rexall's loyalty program, currently supports more than 2 million members.
Challenge
Be Well launched net new in 2020, which meant they started with no data. There was very little they could do to personalize the experience. Once a solid member base was established, Rexall wanted to personalize offers at scale. The solution also needed to manage a flyer style offer cycle each week, with hundreds or even thousands of offers available, refreshing as quickly as every 7 days.
ES Loyalty Boost™ Solution
Automated, real-time, AI powered personalized offers that stay relevant based on relevant, recent behaviors.
2X
Completion Rate
2X offer completion rate
50%
Operational Efficiency
50% efficiency improvement
36%
Offer Cost Reduction
36% reduction in offer costs
Offer Relevance
Offers are more relevant, effectively driving additional revenue and optimizing promotional budgets
The Console gives me full control to build my offers in real-time and the flexibility to take advantage of a wide breadth of offer choices, rather than a short, fixed list. This is a best-in-class tool.
Brian Morrison
Director Loyalty & CRM
Rexall Pharmacy Group Ltd.
Ready to automate and optimize your loyalty program? Learn how ES Loyalty Boost can help you achieve similar results.
Book a Demo