Success Story: Regional Department Store
Boosting conversion / AOV with real-time personalized offers, while safeguarding profit margins
At-A-Glance
The company is a Florida-based department store offering casual clothing, shoes, bed and bath, and home décor, catering to families that live the Florida lifestyle.
Needs
Tasked with quickly doubling e-commerce sales without mass discounts, the company needed to convert more first-time visitors and maximize every visit to stretch and close carts.
Solution Design
Real-time, in-session personalized offers were implemented to appeal to the company's price-conscious target shopper, while respecting its everyday low-price strategy, ensuring discounts were used strategically to maintain profit margins.
77%
77% Increase in AOV
1.6X
1.6X spend over target
$17
ROAS: $17
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