Case Study

Success Story: Bealls

Boosting conversion / AOV with real-time personalized offers, while safeguarding profit margins

At-A-Glance

Bealls is a Florida-based department store offering casual clothing, shoes, bed and bath, and home décor, catering to families that live the Florida lifestyle.

Needs

Tasked with quickly doubling e-commerce sales without mass discounts, Bealls needed to convert more first-time visitors and maximize every visit to stretch and close carts.

Solution Design

Real-time, in-session personalized offers were implemented to appeal to Bealls' price-conscious target shopper, while respecting its everyday low-price strategy, ensuring discounts were used strategically to maintain profit margins.