Success Story: National Home Improvement Retailer
Driving online sales growth while protecting margins
At-A-Glance
The company is one of Canada's leading home improvement retailers, operating hundreds of stores nationwide.
Needs
The company needed to increase online sales as a percentage of overall revenue while protecting margins and continue supporting its weekly flyer program - both in-store and online - through profitable promotions.
Solution Design
The company implemented real-time, in-session personalized conversion offers to complement existing online promotional strategies, drive revenue growth, protect margins, and, over the longer term, reduce reliance on mass promotions.
11%
Topline Revenue Growth
11% growth
10%
Margin Growth
10% improvement
86%
Promotional Efficiency
86% higher return vs. BAU
13+
ROAS
13+ Return on Ad Spend
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