Success Story: Harry Rosen

At-A-Glance

Harry Rosen is a Canadian menswear retailer with locations in all major city centers, operating a loyalty program that supports hundreds of thousands of members.

Needs

Harry Rosen identified it had challenges implementing, launching, and managing loyalty offers to its membership base. It believed that its membership base was stagnating due to those challenges.

Harry Rosen also identified that it lacked IT bandwidth and had limited day-to-day resources available to execute offers on an ongoing basis.

Solution Design

Targeted, personalized offers capabilities were enabled, without having to rip-and-replace the existing loyalty platform.

Fast Launch

Market in less than 3 months

40%

Incremental Sales

40% captured sales incremental

>10%

Efficiency Boost

>10% promotional efficiency

50%

Transaction Growth

50% increase in size