Release History
Version 2.8
Enhanced Audience Targeting
Why this is valuable:
This feature gives marketers more precise audience targeting by seamlessly integrating ES Loyalty Audiences into Boost, making offer personalization more effective and automated
What this feature does:
It replaces the old Audience Selector with the ES Loyalty Audience feature set, allowing users to define audience inclusion rules at both the slot and offer level, ensuring that promotions reach the right members
How you benefit:
Gain greater control and improve offer relevance and engagement while streamlining audience segmentation, reducing manual setup and increasing conversion rates with less effort
GenAI Product Affinity Scoring
Why this is valuable:
It enhances personalization by using AI to predict which products members are most likely to buy, leading to more relevant and engaging offers
What this feature does:
The system automatically analyzes member attributes and past purchases to generate AI-driven product affinity scores, ensuring that offers align with individual buying behaviors
How you benefit:
Marketers can deliver smarter, more targeted promotions that increase conversions, improve engagement, and drive higher incremental revenue without incremental effort
Version 2.7
Slot-Level Audience Controls
Why this is valuable:
Slot-Level Audience Controls enhance campaign targeting by allowing marketers to assign specific audiences to different slots, ensuring that offers are more relevant and impactful
What this feature does:
This feature enables marketers to apply existing audiences to specific slots within a Boost campaign, making sure the right segments receive the optimized offers
How you benefit:
By providing precise control over audience targeting, this feature increases campaign effectiveness and ensures that each segment is strategically engaged
Offer Template Enhancement: Frequency & Unit
Why this is valuable:
The Offer Template Enhancement strengthens campaign effectiveness by optimizing frequency and unit-based offers, keeping members engaged and driving retention
What this feature does:
This feature introduces flexible campaign durations, refined product selection, and accurate handling of unit-based offers, all tailored to members’ purchasing behavior
How you benefit:
Marketers can now efficiently integrate frequency offers, use optimization objectives, and track results through key performance indicators, leading to better-targeted campaigns and improved engagement
Cost Optimization
Why this is valuable:
Cost Optimization reduces the cost per offer by refining how Boost assigns rewards, making loyalty campaigns more efficient and cost-effective
What this feature does:
This feature adjusts the way stretch and penetration offers are assigned, focusing on providing rewards based on specific spending thresholds and optimizing reward levels to match the offer’s impact
How you benefit:
Through these adjustments, marketers can achieve cost savings while still delivering effective offers, with results validated through A/B testing to ensure ongoing optimization
Version 2.6
Generative AI Data Engine
Why this is valuable:
Optimizing performance through detailed platform configuration and data processing is often slow and complex without advanced data processing technologies
What this feature does:
This feature integrates generative AI capabilities into the ES Loyalty Boost platform engine, accelerating optimization and enabling the incorporation of new data sources
How you benefit:
This enhancement increases business agility by reducing the time required to achieve and improve optimization results and by facilitating the integration of new data sources to enhance those results
Version 2.5
Offer Pool Console UX Improvements
Why this is valuable:
Loyalty marketers require enhanced capabilities to effectively manage and control campaigns by leveraging the benefits of campaign automation
What this feature does:
These enhancements streamline campaign management processes for loyalty marketers right from creation to execution
How you benefit:
This enables more efficient management of many campaigns at once, maximizing both loyalty program impact to members and resource efficiency
A/B Test Framework Enhancements
Why this is valuable:
To identify the most effective strategies, marketers require the capability to rapidly test and iterate through various promotional ideas
What this feature does:
An automated data science infrastructure enables testing of multiple ideas per campaign using advanced techniques like feature flags, slot-level targeting, or audience-level targeting
How you benefit:
This accelerates the rapid identification and deployment of effective promotional strategies, leading to improved business outcomes
Version 2.4
Member Attribute Enrichments
High Household Penetration:
With a robust scoring system, the High Household Penetration metric is an optimization input used to help increase offer relevancy. At its core, this input identifies popular items, which may have universal appeal.
Engagement Conversion Metric:
Deepen consumer understanding and convert engagement to insights! Leverage the Engagement Conversion metric to actively track consumer interactions and tailor offers that reinforce brand loyalty.
Redemption Offer Template:
Implement automated offer execution to elevate redemption frequency within your loyalty program. This feature motivates members to redeem balances, significantly enhances engagement, and manages outstanding liability.
Frequency Offer Template:
Amplify consumer loyalty using Frequency Offer Templates to create multi-action offers that easily integrate into campaigns, enhancing both purchase rates and engagement frequency.
Effective Campaign Management
Preview Campaign:
Maximize campaign outcomes with the help of the Preview Campaign feature, which allows for adjustments before publishing a campaign to ensure alignment with your goals.
Audience Selector Enhancements:
By integrating advanced attributes, such as partner linking status and extended member data, campaigns achieve precise targeting, ensuring promotions resonate with the most impactful audiences.
Automated Budget Control:
Efficiently oversee vendor-funded budgets and ensure that upcoming promotions are seamlessly adjusted. This approach is reinforced by insightful reporting and automatic resets, ensuring that campaigns consistently adhere to vendor budgets and meet their financial objectives.