As a manufacturer or distributor, you know the value of having loyal and engaged clients. You work tirelessly to ensure that you deliver the right product, services and experiences to earn their loyalty. Your budgets may already reflect these initiatives, but you know there’s always more to do.

This resource identifies 5 methods to consider when creating or planning for change within a loyalty strategy. While you are reading, be prepared to reflect on your current plans using the workspaces provided and to draw from the advice, examples and applications outlined.