Create individualized member engagement and more profitable customers
July 2018 – (Toronto) – Loyalty research shows that while a household could be enrolled in many retailer loyalty programs, member engagement is actually low, with only 46% of the member base of a given loyalty program being active. This is a significant missed opportunity as engaged loyalty members purchase more frequently, have larger baskets, and shop across more categories. Enter ES Loyalty Boost, a new loyalty optimization product from Exchange Solutions that creates more engaged and profitable loyalty customers.
Exchange Solutions included in Gartner Market Guide for Loyalty Management
Exchange Solutions named by Gartner in Pure Play Solutions Category of Loyalty Management Vendor Landscape.
BOSTON and TORONTO, November, 2018 – Exchange Solutions is pleased to share its inclusion in the October 2018 Gartner Market Guide for Loyalty Management. The Market Guide shares Gartner’s assessment of the loyalty marketing landscape and its analysis of how the market is changing.
Besides sharing its recommendations to marketing leaders around how to develop multichannel loyalty management strategies, Gartner provides a list of representative vendors grouped into three categories: Loyalty Management Service Providers, Customer Data Platforms, and Pure Play Solutions.
Exchange Solutions Named Twice in The Gartner Digital Commerce Vendor Guide, 2018
Boston October 2018 Exchange Solutions is proud to be listed by Gartner in the Digital Commerce Vendor Guide 2018 as a Digital Commerce Service Provider. This marks the first year that Exchange Solutions has been named in The Gartner Digital Commerce Vendor Guide, 20181, with a mention in 2 categories: ‘Personalization Engines’ and ‘A/B and Multivariate Testing’.
Ron Gerace, SVP Product & Marketing, said this on Exchange Solutions’ first inclusion in a Gartner report, “We’re pleased to be listed in Gartner’s Digital Commerce Vendor Guide and to be listed in more than one category. We understand how crucial it is for Retailers to get Digital Commerce right and how overwhelming it can be to plan for change while still running your business, which is why we’ve worked hard to have a light touch and the simplest implementation possible to get good results fast.”