Our Platform

Our managed services platform and proprietary approach allow for quick implementation with minimal resources required from IT and marketing, while delivering programs completely customized to each company’s brand, user experience and customer economics. To support this, the cloud-based platform has three main components:

Listening Posts

Intelligent Rules

Interaction Management

Listening Posts

We listen to real-time event and historical data to understand your customer behavior gaps in real-time, at an individual customer level. Unlike other listening post technologies like Google Analytics, we listen for the the valuable behaviors that each customer is not currently doing.

We seamlessly deploy listening posts in the following channels:

Web

For online session presence and activity

Email

For open and click through activity

Mobile

For geo-location data

Call Center

For in-bound or outbound calling activity

Point-of-Sale

For in-store presence and activity

Third Party Data

For integration with other data sources

Enterprise Databases

For historical customer profile and transactional data

Social

For “likes,” “follows,” and keyword mentions

Intelligent Rules

Leveraging our Intelligent Rules authoring platform, we create custom rules tied to your specific business needs. The process of creating Intelligent Rules involves three steps:

Behavior Mapping

What behaviors are you trying to drive in your business? Which of your customers have the largest behavior gaps? What “journey” do you want customers to follow to close those gaps?

Behavior Economics

What is the value to your business of closing each one of those behavior gaps? How much of that value would you be willing to share with the customer as an incentive to get them to close their behavior gap?

Propensity Modeling

Which customers are least likely to close their behavior gaps on their own, without an incentive? How can we best reach those customers to offer them an incentive to change their behavior?

At scale, across many types of behaviors and customers, Intelligent Rules become complicated to manage and optimize. That’s where our innovative customer engagement approach comes in. Our team of experts constantly monitors customer activity, looking for ways to improve the rules and reduce incentive payout cost, allowing you to maximize profitability.

Interaction Management

We deliver personalized, incentive-based messaging to each of your customers through your channel infrastructure to drive deeper customer engagement. Our platform optimizes the messaging across message types and formats and coordinates across interaction channels to ensure a seamless customer experience.

Web

Email

Mobile

Social

Call Center

Point-of-Sale (POS)

Direct Mail

Over time, customer interactions may become quite complex, with multiple campaigns running in market simultaneously, across many channels. Our team of experts constantly monitors customer activity, looking for ways to improve the marketing executions and treatments to drive more behavior at a lower cost, allowing you to maximize profitability.