In today’s competitive grocery retail market, consumers have more shopping choices than ever, and it’s only natural for them to want, or even expect, to be rewarded for the shopping choices they make. With that in mind, it’s become clear that a successful loyalty program can be a grocery retailer’s bread and butter. But if they don’t have a loyalty program, they may be left fighting for crumbs.
Protecting and building loyalty in the dynamic grocery industry is no easy feat. Maintaining share of wallet, driving repeat purchases and increasing lifetime value across a retailer’s customer base are just some challenges to overcome. To do this, retail leaders are looking for a heightened understanding of shoppers’ mindsets.
Thankfully, with innovation in technology, grocery retailers now have access to a wealth of data to better understand what drives their customers’ shopping decisions. With the right set of tools in place, they can make smarter and more profitable marketing decisions, and it all starts with rewarding their customers for the right behaviors.
Hungry for more? Check out the full article on building loyalty and customer lifetime value.