The Exchange Solutions Listening Post allows companies to record real-time customer activities on their website. Unlike other customer data reporting technologies like Google Analytics™, our Listening Post is used to uncover the “white spaces” in customer activity, in order to understand customer behavior gaps, at an individual customer level.
Gathering customer data through the Exchange Solutions Listening Post is just the first step in creating an intelligent customer engagement program. Data gathered through a Listening Post is scrutinized by our team of data analysts, who then identify and value the key behaviors with the most profitability potential for a pilot intelligent customer engagement program. This data can be combined with historical, transactional, or third-party data to create a more holistic view of the untapped profitability potential of your business.
Frequently Asked Questions
What is a Listening Post?
What are the types of data captured via a Listening Post?
Number of website visitors, pages viewed
Actions performed on each page (e.g., buttons clicked, fields populated etc.)
Relevant page data (e.g., content viewed on pages that may be relevant to the measured behaviors)
What about Privacy?
No private customer data is captured or stored by the Exchange Solutions Listening Post. Only customer actions are tracked.
Is my data safe?
Yes! Exchange Solutions, through its work with clients in the Retail and Banking sectors, complies with strict protocols such as SSAE 16 (SOC1), PCI, and CASL.
Contact us to quickly and easily sign up and install the Exchange Solutions Listening Post tag on your site.