This month, the best and brightest will come together for the annual IBM PartnerWorld Leadership Conference (PWLC). As a certified IBM® Business Partner we are looking forward to joining other business leaders in sunny Orlando, Florida to share ideas, learn, and network.
The PWLC summit provides a platform for us to further strengthen our partnership with IBM and enhance the Smarter Loyalty capabilities we provide across the IBM marketing and analytics ecosystem. Exchange Solutions is a certified IBM® Business Partner and has achieved Ready for Smarter Commerce validation, with synergies on an array of IBM products, including IBM Tealeaf® and IBM WebSphere® Commerce.
Much of the discussion at the PWLC will be focused on Cognitive Business Solutions–but what is the “Cognitive Era” and moreover what does it mean to have a “Cognitive Business”?
The “Cognitive Era” refers to a progressive shift in the capabilities of computer systems to “think” without human input. IBM explains it best in their article Your Cognitive Future. In short: “cognitive-based systems build knowledge and learn, understand natural language, and reason and interact more naturally with human beings than traditional programmable systems.” A “Cognitive Business” is simply a business that leverages these capabilities.
This is a theme that rings true for us, as we continue to leverage real-time data, machine learning, and analytic insights in our Smarter Loyalty Platform.
Keep an eye out for the hashtag #ibmpwlc on Twitter throughout the week to hear more from the event. We hope to see you there!