Consumers are bombarded by more advertising and messaging than ever before! This information overload makes today’s consumer knowledgeable, informed and savvy. Through the noise though, they prefer a highly relevant customer experience, one that knows them, provides them with meaningful offers and communicates appropriately at every touchpoint in their interaction with a brand. In turn, loyalty and customer engagement programs are evolving dramatically in step with their demands for increasingly personalized and relevant customer experiences.
- What today’s consumers expect from brands when it comes to customer experience
- Why it is imperative that you align your customer experience and customer engagement strategies
- Recommendations for success
In addition, Ron Gerace, SVP Product & Marketing at Exchange Solutions, shares best practice industry insights about how advancements in cloud based, real time, one-to-one technology and cognitive analytics can build brand loyalty and increase customer lifetime value while delivering true incremental ROI.