We are so pleased to have won – for the second year running – an esteemed award from Payments eXchange. Following hot on the heels of the Best Prepaid Innovation Award win in Canada and the Global Innovation Award we received last year for the Esso Price Protection product, this year our work with our client has been recognized in the Best Marketing Campaign category.
The award, submitted on behalf of our client Esso, paid homage to the Ultimate Hockey Fan campaign which leveraged a strategic partnership between the Canadian NHL and Imperial Oil to promote the Esso Price Privileges fuel rewards card, and the Esso Extra loyalty card. Leveraging a creative concept reminiscent of collector hockey cards to capitalize on the fandom and engagement of Canadian hockey fans, the cards were packaged in hockey style foil packs and distributed, free of charge, to fans across seven NHL arenas throughout Canada. DDB, the creative agency of Esso parent company Imperial Oil, nailed the creative that tapped into the emotional affinity of Canadian hockey fans to deliver rich rewards. And rich rewards it did deliver with card redemptions in excess of 65% and a significant increase in Esso Extra loyalty card enrolment. As “The Customer Engagement Experts™” we knew that the targeted audience would find enormous value in fuel rewards.
A successful campaign? We, and more importantly, our client, thought so! And it’s certainly nice to receive the accolade from Payments eXchange, a community renowned in the industry for bringing together leaders from the gift, Prepaid and Payments industries for the purpose of educating, collaborating and innovating.
Thanks Payments eXchange! And thank you Esso for the opportunity to continue our 17 year-strong history of accomplishing great things together.